American Lifestyles presents the most up-to-date look at the American consumer. First, an exhaustive breakdown of demographic characteristics examines distinctive population and household characteristics. These describe the American population by education, age, race, and a host of other factors.

The report then examines American lifestyles according to the “money out – money in” equation. The most current employment and income figures for specific demographic groups situate the American consumer on the “money in” side of the equation. The second half of the report provides analysis of the “money out” side, examining the spending patterns of these consumers by major expenditure area and age group.

American Lifestyles presents the most up-to-date look at the American consumer. First, an exhaustive breakdown of demographic characteristics examines distinctive population and household characteristics. These describe the American population by education, age, race, and a host of other factors.

The report then examines American lifestyles according to the “money out – money in” equation. The most current employment and income figures for specific demographic groups situate the American consumer on the “money in” side of the equation. The second half of the report provides analysis of the “money out” side, examining the spending patterns of these consumers by major expenditure area and age group.

Some of the major themes covered include housing; transportation and vacation; food and beverages; health and healthcare; entertainment; and personal goods.

In order to give context to this analysis, Mintel based its organization on important themes and trends that stood out in 2004. This involved sourcing information and market figures from a large quantity of Mintel research published during 2004. Rather than providing specific in-depth information on a single market, the aim of this report is to give the reader an overall feel for the American consumer and the most important factors influencing markets in 2004.