Pasta Sauces - US - November 2011 - Market Research Report

Executive Summary

Insights and Opportunities

Inspire Insights

Market Size and Forecast

Market Drivers

Competitive Context

Segment Performance

Segment Performance—Shelf-stable Pasta Sauce

Segment Performance—Refrigerated Pasta Sauces

Retail Channels

Retail Channels—Supermarkets

Retail Channels—Mass Merchandisers and Warehouse Clubs

Retail Channels—Other Retail Channels

Retail Channels—Natural Supermarkets

Leading Companies

Brand Share—Shelf-Stable Pasta Sauce

Brand Share—Refrigerated Pasta Sauce

Innovation and Innovators

Marketing Strategies

Frequency and Usage of Pasta Sauces

Flavor Preferences of Pasta Sauces

Brand Usage of Pasta Sauces

Attitudes and Behaviors toward Organic Pasta Sauces

Eating Habits, Attitudes and Behaviors

Impact of the Recession on Pasta Sauces Purchasing Habits

Impact of Race/Hispanic Origin

Custom Consumer Groups

SymphonyIRI/Builders—Key Household Purchase Measures: Spaghetti/Italian Sauce

Other Useful Consumer Tables

Appendix—SymphonyIRI/Builders Panel Data Definitions

Appendix—Trade Associations

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Pasta Sauces - US - November 2011

Despite a struggling economy, the pasta sauces category has continued to grow virtually every year since 2006. This report examines factors behind this growth and future opportunities for pasta sauce manufacturers, including:

What trends are driving sales and what marketers need to do to remain relevant with consumers

New advertising and branding messages likely to resonate with consumers’ current desires and needs

Understanding key pasta sauce consumers, as well as how to best reach them

...more »

What trends are driving sales and what marketers need to do to remain relevant with consumers

New advertising and branding messages likely to resonate with consumers’ current desires and needs

Understanding key pasta sauce consumers, as well as how to best reach them

Consumers perceptions, attitudes and behaviors relating to pasta sauces, and how manufacturers can leverage these to increase sales

Perceptions of organic pasta sauce and challenges this sub-category faces, as well as recommendations for overcoming them

...less »

Report Price:
£2534
$3995
€3023

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Report History

Pasta Sauces - US - April 2007 This report is not part of your subscription

Pasta Sauces - US - April 2006 This report is not part of your subscription

Pasta Sauces - US - January 2003 This report is not part of your subscription