After experiencing sharp declines in the depths of the recession, the bed and bath linens market has begun to show signs of life. The category stabilized in 2010 and is estimated to have gained ground in 2011. While sales remain far below their pre-recession levels, and consumers remain cautious about all household expenditures, the market is poised to continue on a positive tract over the next few years.

This report features Mintel’s exclusive research on consumer attitudes and behaviors concerning the bed and bath linens category, including reasons for purchase and key purchase criteria. In addition, the report includes:

After experiencing sharp declines in the depths of the recession, the bed and bath linens market has begun to show signs of life. The category stabilized in 2010 and is estimated to have gained ground in 2011. While sales remain far below their pre-recession levels, and consumers remain cautious about all household expenditures, the market is poised to continue on a positive tract over the next few years.

This report features Mintel’s exclusive research on consumer attitudes and behaviors concerning the bed and bath linens category, including reasons for purchase and key purchase criteria. In addition, the report includes:

Analysis of sales trends for the overall bed and bath linens market and for each segment

A perspective on the impact of spiking prices for cotton and other raw materials

A look at the issue of thread count from both an industry and a consumer perspective

A recap of new product innovation

Insight into how bed and bath linens shoppers are approaching the category in the aftermath of the recession