• Client log in
  •   All Countries  
      All Countries  
    Everything in
      All Countries  
      UK  
      US  
      France  
      Germany  
      Italy  
      Ireland  
      Spain  
      Other  
    Unlocked in
      All Countries  
      UK  
      US  
      France  
      Germany  
      Italy  
      Ireland  
      Spain  
      Other  
  • | Contact Us   
Contents
Report homepage
Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
Market Size and Trends
Market Segmentation
Supply Structure/Retail Distribution
Advertising and Promotion
The Consumer
Future and Forecast
Appendix: Trade Associations
download as rtf | download as zip | print
Office Supplies - US - February 2006
Table of Contents

Introduction and Abbreviations

Executive Summary

A strong, steady market aided by social and economic trends

Sales growth coming from all three segments

A very fragmented market underscores opportunity and risk for all

Staples and Office Depot build brand awareness and customer loyalty

Consumers show little preference when selecting an office retailer

Commoditization and competition will force big-box retailers to attempt to identify new avenues of revenue and differentiation

Steady real growth expected

Market Drivers

Wireless Connectivity Inside Cars - US - November 2010 -
...more >>

Sales primarily track real GDP growth

Figure 1: Key economic indicators (gross domestic product, disposable personal income, savings, unemployment), 1999-2005

Moore’s Law and the technological treadmill

Figure 2: Transistors contained on computer processors, by year launched, 1971-2003
Increased market penetration of the personal computer drives sales
Figure 3: Household ownership of personal computers, digital still cameras and ink jet printers, 2001-05

Small businesses are a steady growth market

Ethnicity and immigration play a role in the number of small businesses
Figure 4: U.S. population, by age and race/ethnic origin, 2005

Home-based offices

Telecommuting trends

Paper consumption and related consumables

Market Size and Trends

Market size

Figure 5: Total U.S. retail sales of office supplies, at current and constant prices, 1999-2005
Figure 6: Graph: Total U.S. retail sales of office supplies, at current and constant prices, 1999-2005

Market trends

Figure 7: Alternate view of total U.S. sales of office supplies, at current and constant prices, 1999-2004

Market Segmentation

The Home Office - US - May 2008 -

Overall

Figure 8: Sales of total office supplies, segmented by accessories, technology and furniture, 2003 and 2005

Office accessories

Figure 9: Sales of office accessories, at current and constant prices, 1999-2005

Office technology

Figure 10: Total sales of office technology, at current and constant prices, 1999-2005

Office furniture

Figure 11: Sales of office furniture, at current and constant prices, 1999-2005

Supply Structure/Retail Distribution

The Home Office - US - May 2008 -

Overview of companies and brands

Figure 12: U.S. sales of office supplies, by suppliers and retail channels, 2002 and 2004
Figure 13: Graph: U.S. sales of office supplies, by suppliers and retail channels, 2004
Figure 14: Number of outlets by type of office supply store, 2004

Alternate view of the distribution channel

Figure 15: Alternate view of total U.S. sales of office supplies, by distribution channel, 2004

Office supply stores

Staples

Office Depot

OfficeMax

Warehouse Clubs

Figure 17: Top warehouse clubs, by sales, 2002 and 2004

BJ’s Wholesale

Costco

SAM’S CLUB

Mass merchandisers

Wal-Mart

Target

Supermarkets

Figure 16: Sales of the leading supermarket chains in the U.S., 2004

Drug stores

Figure 17: Sales of the leading drug store chains in the U.S., 2004.

Internet-based office merchandise retailers

BuyOnlineNow.com

DiscountOfficeSupplies.com

eOfficeDirect.com

Contract specialists

Specialty retailers

Advertising and Promotion

The Home Office - US - May 2008 -

Staples embraces a broad strategy

Office Depot launches major initiatives

OfficeMax goes local

The Consumer

The Home Office - US - May 2008 -

Introduction

Description of section

Figure 18: Purchase of office supplies, by usage, December 2005
Figure 19: Graph: Purchase of office supplies, by usage, December 2005
Figure 20: Purchase of office supplies, by age, December 2005
Figure 21: Purchase of office supplies, by income, December 2005
Figure 22: Purchase of office supplies, by race/ethnicity, December 2005
Figure 23: Purchase of office supplies, by employment status, December 2005

Types of product purchases

Figure 24: Purchase of office accessories, furniture, technology and services, December 2005
Figure 25: Purchase of office accessories, furniture, technology and servics, by age, December 2005
Figure 26: Purchase of office accessories, furniture, technology and services, by income, December 2005
Figure 27: Purchase of office accessories, furniture, technology and services, by employment status, December 2005

Where respondents bought their product

Figure 28: Types of stores where respondents purchase office supplies, December 2005
Figure 29: Types of stores where respondents purchase office supplies, by gender, December 2005
Figure 30: Types of stores where respondents purchase office supplies, by income, December 2005
Figure 31: Types of stores where respondents purchased office supplies, by race/ethnicity, December 2005
Figure 32: Types of stores where respondents purchased office supplies, by employment status, December 2005
Figure 33: Types of stores where respondents purchased office supplies, by region, December 2005

Reasons for office supply purchases

Figure 34: Reasons for office supply purchases, December 2005
Figure 35: Reasons for office supply purchases, by gender, December 2005
Figure 36: Reasons for office supply purchases, by age, December 2005
Figure 37: Reasons for office supply purchases, by employment status, December 2005

Summary

Future and Forecast

The Home Office - US - May 2008 -

Future trends

Fighting commoditization

More about channel competition

Single sourcing might help big-box office suppliers

Independents strike back

Broadening service lines to increase revenue and differentiation

Appealing to minorities and women

More private label goods

Market forecast

Office supplies

Figure 38: Forecast of total U.S. sales of office supplies, at current and constant prices, 2005-10
Figure 39: Graph: Total U.S. sales of office supplies, 1999-2005, and forecast, 2005-10

Office accessories

Figure 40: Forecast of U.S. sales of office accessories, at current and constant prices, 2005-10

Office technology

Figure 41: Forecast of U.S. sales of office technology, at current and constant prices, 2005-10

Office furniture

Figure 42: Forecast of U.S. sales of office furniture, at current and constant prices, 2005-10

Forecast Factors

Appendix: Trade Associations