The effects of the recession and the negative impact on the U.S. housing market caused home furniture sales to decline significantly in 2008 and 2009 (the primary recession years) with many consumers postponing furniture purchases. A rebound was seen in this sector with growth in 2010 and 2011 due to consumers returning to spending in this sector, which is expected to see expansion over the next five years.

There are many factors impacting this sector, most notably the housing market which has not fully recovered. However, there is long term potential for the home furniture industry as consumers continue to invest in their homes.

The effects of the recession and the negative impact on the U.S. housing market caused home furniture sales to decline significantly in 2008 and 2009 (the primary recession years) with many consumers postponing furniture purchases. A rebound was seen in this sector with growth in 2010 and 2011 due to consumers returning to spending in this sector, which is expected to see expansion over the next five years.

There are many factors impacting this sector, most notably the housing market which has not fully recovered. However, there is long term potential for the home furniture industry as consumers continue to invest in their homes.

Some of the key issues covered in this report include:

How the devastated housing market is impacting furniture sales

How consumers’ lifestage changes affect demand for furniture

Consumer confidence and its link to purchases of home furniture

The desire for American-made products in many industries including home furniture

Consumer expenditure on furniture

An overview of the highly-fragmented retail landscape and how retailers have responded to cross-channel competition

How retailers and manufacturers are utilizing social media to promote products and influence shoppers

Typical channels shopped for home furniture, and preferences across demographics

Reasons for buying furniture and attitudes toward furniture shopping, including online and in-store

The impact of the recession on home furniture buying

Reasons for postponing furniture purchases

How race and Hispanic origin impact shopping behaviors, attitudes toward furniture shopping