This report explores the car rental market in the U.S. It provides insight into the external and internal factors affecting rentals and trends, and what those factors mean for future rentals, promotional campaigns and industry innovations. Specific questions that are answered in this report include, but are not limited to, the following:

How have economic conditions affected consumer travel and rental demands?

What actions have car rental companies taken in order to respond to new economic conditions?

This report explores the car rental market in the U.S. It provides insight into the external and internal factors affecting rentals and trends, and what those factors mean for future rentals, promotional campaigns and industry innovations. Specific questions that are answered in this report include, but are not limited to, the following:

How have economic conditions affected consumer travel and rental demands?

What actions have car rental companies taken in order to respond to new economic conditions?

What affect does the growth of car sharing have on the car rental industry?

What segments of the car rental industry are merging, growing, or stagnating?

What effect will Avis’ pending acquisition of Dollar Thrifty have on the rental car industry?

How have smart phones, the ability to reserve online and wireless vehicle tracking changed the rental car industry, and what may this mean for the future?

How have car rental companies used the “green” movement to increase rentals?

What media are industry leaders using to deliver effective marketing campaigns, and what actions need to be taken to improve visibility?

What are companies doing to meet the rising consumer demands for outstanding service?

What demographic groups are renting cars for business and/or personal use, and why?

What brands, types of vehicle class, add-ons, and reservation methods are preferred by which demographic groups, and why?