Mintel Internet Quarterly reports are designed to monitor changes in Internet penetration and usage levels, technology usage, ISP usage and the extent to which consumers seek information from the Web, intend to buy via the web and actually engage in online purchasing in a variety of product categories.

As a result of the constantly changing nature of the e-commerce environment, Mintel believes that it is vitally important that these changes are tracked on an ongoing basis, helping to identify key growth areas and highlight the latest trends. So each report offers the very latest data, allowing for comparison on a quarterly basis over since January 2001. This exclusive consumer research is continually updated on a three-monthly cycle.

Mintel Internet Quarterly reports are designed to monitor changes in Internet penetration and usage levels, technology usage, ISP usage and the extent to which consumers seek information from the Web, intend to buy via the web and actually engage in online purchasing in a variety of product categories.

As a result of the constantly changing nature of the e-commerce environment, Mintel believes that it is vitally important that these changes are tracked on an ongoing basis, helping to identify key growth areas and highlight the latest trends. So each report offers the very latest data, allowing for comparison on a quarterly basis over since January 2001. This exclusive consumer research is continually updated on a three-monthly cycle.

Each report begins by looking at headline Internet penetration levels with demographic profiles and then looks at usage levels in the key environments of the home, work and place of study. As platforms for enabling Internet access are constantly evolving usage levels of a wide variety are examined, including mobile phones, PC and digital TV, along with an assessment of the key consumer profiles.

Mintel has also reported on a number of key topical issues within the Internet industry including:

Consumer attitudes towards online advertising

Broadband usage and pricing levels which would encourage greater uptake

Factors that would encourage greater levels of online purchasing e.g. greater online security, better distribution, lower prices, customer help lines

Christmas online shopping habits

High Street vs Online shopping behaviour

Internet usage activities eg. downloading music, video streaming, chat rooms, ring tones etc.

ISP usage is then investigated to give marketers an accurate feeling for how many users and purchasers these major media properties can potentially deliver.

In addition, Mintel identifies the actual reasons for Internet usage by examining the extent to which respondents use the Internet to browse purely for information, browse with the intention of buying and actual online purchasing. Due to its great significance to the future of e-commerce, online purchasing behaviour is then analysed in greater detail, with both purchasing behaviour in relation to sites visited and the most important factors in choosing whether or not to buy things over the Internet being examined closely.

Finally comparisons are then made of purchasing levels across all the major online product.

Please note that the listed price is for 4 issues over 12 months