The UK is a nation of foodies who are increasingly concerned with the sourcing of ingredients providing a valuable potential market for onboard caterers. Attitudes towards onboard food and whether it is something to be enjoyed or seen as a means to refuel vary with different types of consumer and type of journey; interpretation of the meanings of the words is a determining factor.

This report will examine the factors that affect the onboard catering sector, consumer attitudes and potential enticements as well as identifying the barriers for future growth. Other issues examined include demographic changes and innovations within the sector.