"BINGO, the game that has long been derided as the domain of little old ladies and largely ditched by leisure businesses, is making a comeback."

Sunday Business, 28/02/99

The UK Bingo market has changed almost beyond recognition in the two years since the previous report on the sector. After a sharp decline in bingo admissions in the mid-nineties, largely as a result of the National Lottery, the UK market is recovering rapidly, stimulated by changes in the rules controlling advertising. The Bingo, Leisure Intelligence report takes stock of these changes and assesses how they have impacted on the industry as well as determining the likely future direction.

"BINGO, the game that has long been derided as the domain of little old ladies and largely ditched by leisure businesses, is making a comeback."

Sunday Business, 28/02/99

The UK Bingo market has changed almost beyond recognition in the two years since the previous report on the sector. After a sharp decline in bingo admissions in the mid-nineties, largely as a result of the National Lottery, the UK market is recovering rapidly, stimulated by changes in the rules controlling advertising. The Bingo, Leisure Intelligence report takes stock of these changes and assesses how they have impacted on the industry as well as determining the likely future direction.

Get the right numbers with Leisure Intelligence. Now that most of the major leisure companies have opted out of the sector, Bingo focuses on the hundreds of smaller commercial clubs with bingo as their core activity. This report examines social characteristics of the trade such as sector modernisation, bigger halls, more attractive environments and changes in prize money which along with the boom in secondary spend items such as Gaming machines and refreshments are pulling in the punters.

Have the major companies got out too soon? Much of the new found optimism in the industry stems from the regulatory changes that have taken place in the past two years. Despite this news there has still been a decline in the number of bingo clubs in the UK. With trade commentary from leading industry players, the trade industry association and public domain company accounts, Bingo profiles the major operators and investigates the changing advertising landscape and legislative effects on marketing as well as the competition from various lottery incarnations.

"The social aspect of bingo is very much in evidence with 61% of players agreeing that it is more fun to go and play with friends or family. Furthermore, almost one in two thought that the social side was just as important as the winning."

Extract from this report

Based on exclusive research of nearly 2,000 adults, this report examines consumers' habits and attitudes relating to bingo, plus other gaming options, comparing the bingo player with the lottery player. Bingo examines the key groups for targeting, identifying both lapsed and potential players and those most likely to be influenced by future developments in the UK sector.