Mintel's report profiles the size of the Baby Food and Drink market, paying particular attention to specific demographics of the market and the major players within the market -- the consumer, wholesalers and retailers. In addition, consumer purchasing decisions are analyzed, as well as the effect the evolution of e-commerce has made on the consumer and on the industry as a whole.

This report provides an in-depth look at the baby food market in the U.S. with particular emphasis on the consumer. Original research conducted among consumers examines age, ethnic and economic groups. Potential opportunities for growth within the Baby Food Market are highlighted, as well as a review of current advertising strategy devised to tap perceived business potential.

Mintel's report profiles the size of the Baby Food and Drink market, paying particular attention to specific demographics of the market and the major players within the market -- the consumer, wholesalers and retailers. In addition, consumer purchasing decisions are analyzed, as well as the effect the evolution of e-commerce has made on the consumer and on the industry as a whole.

This report provides an in-depth look at the baby food market in the U.S. with particular emphasis on the consumer. Original research conducted among consumers examines age, ethnic and economic groups. Potential opportunities for growth within the Baby Food Market are highlighted, as well as a review of current advertising strategy devised to tap perceived business potential.

Mintel's exclusive consumer research will delve into such issues within the baby food and drink marketplace as:

Consumers' attitudes toward baby food and purchasing preferences in terms of location, pricing, brands and mass retailers verses other outlets.

Which consumers are apt to spend more money on baby food in regards to age, demographics and income.

The future of the baby food market with a five year trend analysis.

This incisive investigation into the baby food marketplace will examine the growth potential of the market and consumer attitudes regarding the influence of advertising campaigns, trends, health issues as they apply to baby food and pricing concerns. This report contains US IRI InfoScan data.