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Contents
Report homepage
Research Methodology
Contents
Issues in the Market
Future Opportunities
Market in Brief
Internal Market Environment
Broader Market Environment
Competitive Context of Soft Drinks in On- and Off-trade
Strengths and Weaknesses in the Market
Who’s Innovating?
Market Size and Forecast
Segment Performance
Market Share
Companies and Products
Channels to Market
Brand Communication and Promotion
Consumer Usage
Consumer Attitudes towards Soft Drinks in the On-trade
Consumer Attitudes towards Soft Drinks in Pubs
Target Groups
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Brand Communication and Promotion
Appendix – Consumer Usage
Appendix – Consumer Attitudes towards Soft Drinks in the On-trade
Appendix – Consumer Attitudes towards Soft Drinks in Pubs
Appendix – Target Groups
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On-trade Soft Drinks - UK - December 2009
On-trade Soft Drinks - UK - December 2009
Can an inspirational Soft Drink range help sustain pub visiting?

The report focuses on soft drinks bought for consumption in the on-trade, outside of the home.

Cash-squeezed consumers have been cutting back on eating/drinking out. As a result, sales of on-trade soft drinks have declined by 6% (by value) between 2007 and 2009 in sharp contrast to 2004-2007 when sales grew steadily (8% by value).
Mintel’s research shows 29 million adults resent paying what they perceive to be very high prices for soft drinks in a pub or bar when they know they can buy it for so much cheaper in shops.

The report focuses on soft drinks bought for consumption in the on-trade, outside of the home.

Cash-squeezed consumers have been cutting back on eating/drinking out. As a result, sales of on-trade soft drinks have declined by 6% (by value) between 2007 and 2009 in sharp contrast to 2004-2007 when sales grew steadily (8% by value).
Mintel’s research shows 29 million adults resent paying what they perceive to be very high prices for soft drinks in a pub or bar when they know they can buy it for so much cheaper in shops.
Pubs, bars and restaurants primarily sell non-diet versions of soft drinks. Yet on-trade outlets are not maximising the potential opportunity as 32 million adults think they should stock a healthier range of soft drinks.
Eight in ten people prefer to drink soft drinks rather than alcohol at lunchtime.
The on-trade soft drinks market is dominated by Britvic and Coca Cola Enterprises (CCE) who between them account for 80% of the market (by value).
Despite struggling for some years in the off-trade, Pepsi (owned by Britvic) is the joint top selling brand (along with Coca Cola) in the on-trade. The brand has benefited from Britvic’s state-of-the-art dispensing technology.

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