“Developments in the wider fast food market have broadened the range of convenience/grab-and-go products available to diners. However, on the whole, the term continues to be synonymous with traditional players such as chicken/burger bars which are currently trying to provide healthier options without distancing themselves from their established roots as simple, fast food providers.”

– Helena Spicer, Senior Foodservice Analyst

Some questions answered in the report include:

“Developments in the wider fast food market have broadened the range of convenience/grab-and-go products available to diners. However, on the whole, the term continues to be synonymous with traditional players such as chicken/burger bars which are currently trying to provide healthier options without distancing themselves from their established roots as simple, fast food providers.”

– Helena Spicer, Senior Foodservice Analyst

Some questions answered in the report include:

How is the continuing economic turbulence affecting the market?

How has the healthy eating trend impacted the market?

How are consumers’ perceptions of fast food affecting the market?

How can chicken/burger bars leverage variety to engage customers?