Analysing the market’s size, trends and structure, Mintel’s research offers marketers a valuable overview of the factors influencing the market’s dynamics. Designed to inform marketing activity and help tailor services and offerings to real demand, Mintel’s analysis includes findings from exclusive consumer research that highlight attitudes towards today’s range of pubs.

Considering the key talking points in today’s market, this report highlights how, despite the static number of pubs in the UK, the average turnover per pub increased in 2004. Mintel found that this increase came as a consequence of a trend towards selling more food, as pubs adopt a more bar/restaurant image. It also suggests, however, that pub visitors are overwhelmingly in favour of traditional pubs, and generally look down on the ‘trendy’ new venues.

Analysing the market’s size, trends and structure, Mintel’s research offers marketers a valuable overview of the factors influencing the market’s dynamics. Designed to inform marketing activity and help tailor services and offerings to real demand, Mintel’s analysis includes findings from exclusive consumer research that highlight attitudes towards today’s range of pubs.

Considering the key talking points in today’s market, this report highlights how, despite the static number of pubs in the UK, the average turnover per pub increased in 2004. Mintel found that this increase came as a consequence of a trend towards selling more food, as pubs adopt a more bar/restaurant image. It also suggests, however, that pub visitors are overwhelmingly in favour of traditional pubs, and generally look down on the ‘trendy’ new venues.

While this report must cover the issue of the town-centre YPV (young peoples venues) and their role in the market, it also offers a broader view of the more traditional pub and its role in satisfying adults of all ages.