“The ‘convenient health’ positioning is currently a strong place to be strategically and the pure juice market should take greater advantage of it. This means widening its usage beyond being drunk at home or over breakfast to for example: the workplace; on-the-go occasions (ie the morning commute); adult lunchboxes; healthy energy boosting office beverages; and/or an alternative to alcoholic drinks within pubs/bars.”

– Jonny Forsyth, Senior Drinks Analyst

“The ‘convenient health’ positioning is currently a strong place to be strategically and the pure juice market should take greater advantage of it. This means widening its usage beyond being drunk at home or over breakfast to for example: the workplace; on-the-go occasions (ie the morning commute); adult lunchboxes; healthy energy boosting office beverages; and/or an alternative to alcoholic drinks within pubs/bars.”

– Jonny Forsyth, Senior Drinks Analyst

Some key questions covered in the report include:

Can brands break own-label’s market stranglehold?

With many consumers having traded down, is there still a future for the chilled pure juice segment?

What will be the impact of rising costs along the supply chain?

Is the market too reliant on the in-home drinking occasions rather than capitalising on other opportunities?