“In order not to be left behind again if and when the economy recovers and starts to grow, the squash/cordials market needs to be more proactive in anticipating and modifying its product to synthesise with consumer trends.”

– Jonny Forsyth, Senior Drinks Analyst

Some questions answered in the report include:

Is the market over-reliant on a weak economy?

Is this an investable market for UK soft drink companies?

Has the industry segmented itself in a way which will maximise profits?

“In order not to be left behind again if and when the economy recovers and starts to grow, the squash/cordials market needs to be more proactive in anticipating and modifying its product to synthesise with consumer trends.”

– Jonny Forsyth, Senior Drinks Analyst

Some questions answered in the report include:

Is the market over-reliant on a weak economy?

Is this an investable market for UK soft drink companies?

Has the industry segmented itself in a way which will maximise profits?

Is the industry missing out on potential revenue from older consumers?