In this two-part report on fruit juice and juice drinks, Mintel takes an in-depth consumer-centric view of the market. The market-centric view is covered in Mintel’s Fruit Juice and Juice Drinks: The Market—U.S., February 2010. This report allows fruit juice/juice drinks manufacturers and marketers to get a glimpse into not only the consumption trends, but also consumer behavior and attitude toward juice/juice drinks to help develop new product development and marketing strategies designed to reach the core consumer groups in the most effective way.

In this two-part report on fruit juice and juice drinks, Mintel takes an in-depth consumer-centric view of the market. The market-centric view is covered in Mintel’s Fruit Juice and Juice Drinks: The Market—U.S., February 2010. This report allows fruit juice/juice drinks manufacturers and marketers to get a glimpse into not only the consumption trends, but also consumer behavior and attitude toward juice/juice drinks to help develop new product development and marketing strategies designed to reach the core consumer groups in the most effective way.

Following are some of the core themes explored in this report:

Fruit juice and juice drinks consumption trends among adults, teens, and kids

What flavors adults, teens and kids prefer in juice/juice drinks; how flavor choices differ or converge among these demographic groups

How the current recession has impacted the consumer behavior in purchasing juice/drinks

What view consumers take toward added sugar and artificial sweeteners in fruit juice/drinks; what manufacturers can do to overcome the high-calorie barrier to reach health-conscious consumers

Why consumer are drinking more or less fruit juice/drinks, compared to the last year

How consumer associate fruit juice/juice drinks purchase with packaging

What attributes do core groups such as blacks, Hispanics and parents, particularly moms desire in fruit juice/juice drinks

What types of new products may be able to compete effectively with other non-alcoholic beverages that attract consumers away from fruit juice/juice drinks