In this two-part report on fruit juice and juice drinks, Mintel explores the fruit juice and juice drinks market with an in-depth look into market sales, segment performance, and brand performances among other market-centric factors. The consumer-centric view is covered in Mintel’s Fruit Juice and Juice Drinks: The Consumer—U.S., January 2010. This report gives fruit juice/juice drinks manufacturers and marketers a glimpse into market performance as a whole. The core themes explored in this report include, but are not limited to:

In this two-part report on fruit juice and juice drinks, Mintel explores the fruit juice and juice drinks market with an in-depth look into market sales, segment performance, and brand performances among other market-centric factors. The consumer-centric view is covered in Mintel’s Fruit Juice and Juice Drinks: The Consumer—U.S., January 2010. This report gives fruit juice/juice drinks manufacturers and marketers a glimpse into market performance as a whole. The core themes explored in this report include, but are not limited to:

How the market has performed in the last five years; what is the growth outlook for the next five years

How the internal as well as external competition has influenced the market growth

How the current recession has affected the consumer choices in choosing brands, flavors and form of packaging

What role private label juice/drinks have played in market growth

Which form of packaging has experienced growth and which one has declined

What flavors consumers favored during the recession; what flavors are falling out of favor

How the negative outlook in one brand has hobbled the overall market

What new products promise future growth