Specialty foods are broadly defined for this report as products that have limited distribution and a reputation for high quality. These items continue to gain in popularity—and are easier to find in all kinds of outlets—as the American consumer has developed a more sophisticated and discerning palate.

NASFT estimates that there are more than 180,000 specialty food products in the marketplace in channels that vary from boutiques and department stores, to specialty food stores, natural food stores, supermarkets, mass outlets, drug, and convenience stores. From 2004-07, the number and range of specialty food products grew steadily, and while the recession slowed innovation during 2008-10, this industry wasn’t impacted nearly as much as the total food and beverage market. Indeed, sales grew during the recessionary period (2008-10), as noted in the Market Size and Trends section, showing that consumers maintained their interest in specialty foods—both imported and U.S.-made—and as the recession wanes, the market is likely to grow more rapidly.