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Contents
Report homepage
Contents
Issues in the Market
Insights and Opportunities
Fast Forward Trends
Market in Brief
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Who’s Innovating?
Market Value and Forecast
Brand Elements
Segment Performance
Companies and Products
Brand Communication and Promotion
Channels to Market
The Consumer – What They Buy
The Consumer – Attitudes to Buying Designer Clothes
The Consumer – What They Think of Designer Clothing
Consumer Typologies
Appendix: Internal Market Environment
Appendix: What They Buy
Attitudes to Buying Designer Clothes – Detailed Consumer Demographics
What They Think of Designer Clothing – Detailed Consumer Demograhics
Appendix: Consumer Typologies
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Designer Clothing - UK - August 2008
Table of Contents

Issues in the Market

Main themes

Definition

Insights and Opportunities

Enduring quality versus fast fashion

Broader but deeper

Online opportunity

Convincing the unconvinced

Fast Forward Trends

Trend 1: The black diamond life

Definition

What’s next?

Trend 2: Trading up, trading down, trading over

Definition

What’s next?

Market in Brief

The market – size and shape

Adult designer market

Children’s designer market

The market – 2008

Economic pressures

Consumer sentiment and influences

Issues

Counterfeiting and eBay

Currency movements

Retail channels

Online

Eco/ethical

The future

Internal Market Environment

Women's Fashion Lifestyles - UK - May 2012 -
...more >>

Key points

Fashion

Ethical/eco issues

Image

Market changes

Online

Counterfeiting

Dressing well

Figure 1: Agreement with selected lifestyle statements, by gender, 2001, 2003, 2005 and 2007

Broader Market Environment

Consumer Attitudes Towards Luxury Brands - UK - November 2011 -
...more >>

Key points

Population trends favouring affluent ABs

Figure 2: Adult population trends, by socio-economic group, 2003-13

Population changes favour designer clothing

Figure 3: Age structure of the UK population, 2003-13

Designer market not insulated from lower growth PDI

Figure 4: Trends in PDI and consumer expenditure, 2003-13

Media and celebrity influence

Global tourism

Competitive Context

Women's Fashion Lifestyles - UK - May 2012 -

Key points

‘I’d rather buy…’

Figure 5: UK retail sales (including VAT) of watches, handbags, precious metal jewellery and health & beauty treatments, 2003-08
Health and beauty treatments
Handbags
Watches and precious metal jewellery

Strengths and Weaknesses in the Market

Women's Fashion Lifestyles - UK - May 2012 -
...more >>

Strengths

Weaknesses

Who’s Innovating?

Consumer Attitudes Towards Luxury Brands - UK - November 2011 -
...more >>

Key points

Expanding into new markets – Chanel

Expanding into new markets – Cavalli

A new take on celebrity

ASOS builds and grows

Fashion + sports = more customers?

First moves into Eco

Armani on Second Life

Marc Jacobs and Victoria Beckham

Market Value and Forecast

Department Store Retailing - UK - March 2012 -
...more >>

Key points

The market

Figure 6: Consumer spending, all adult and children’s garments and designerwear (outer and underwear), incl VAT, 2003-08

Adult designer clothing

Figure 7: Consumer spending, all adult garments and designerwear (outer and underwear), 2003-08
Figure 8: Consumer spending on childrenswear (outer and underwear) and children’s designerwear, incl VAT, 2003-08

Growth to be slowing in 2008

Figure 9: Consumer spending, adult designerwear, current and constant 2003 prices, 2003-08

The future

Forecast

Figure 10: Forecast, consumer spending on designer wear and clothing, at current prices, 2003-13
Figure 11: Forecast, consumer spending on designer wear and clothing, at current prices, 2003-13
Figure 12: Forecast, consumer spending on designer wear and clothing, at constant prices, 2003-13

Segment forecast

Figure 13: Forecast, consumer spending on designer wear, by segment, at current prices, 2003-13
Figure 14: Forecast of total UK consumer spending on designer wear, by segment, at constant 2008 prices, 2003-13
Women’s designer wear still strongest

Factors used in the forecast

Brand Elements

Women's Fashion Lifestyles - UK - May 2012 -
...more >>

Brand map

Figure 15: Attitudes and usage of designer clothing brands, June 2008

Ralph Lauren

What the brand is trying to achieve

What the consumer thinks

Figure 16: Attitudes towards the Ralph Lauren brand, June 2008

Sean John

What the brand is trying to achieve

What the consumer thinks

Figure 17: Attitudes towards the Sean John brand, June 2008

Paul Smith

What the brand is trying to achieve

What the consumer thinks

Figure 18: Attitudes towards the Paul Smith brand, June 2008

Chanel

What the brand is trying to achieve

What the consumer thinks

Figure 19: Attitudes towards the Chanel brand, June 2008

Burberry

What the brand is trying to achieve

What the consumer thinks

Figure 20: Attitudes towards the Burberry brand, June 2008

Giorgio Armani

What the brand is trying to achieve

What the consumer thinks

Figure 21: Attitudes towards the Giorgio Armani brand, June 2008

Brand qualities of designer clothing brands

Armani is top of the pops in positive personality traits

Figure 22: Brand qualities of various designer clothing brands, June 2008

Experience of designer clothing brands

Ralph Lauren is the most popular brand, followed by Giorgio Armani

Figure 23: Brand experience of various designer clothing brands, June 2008

Brand consideration for designer brands

Giorgio Armani and Ralph Lauren have best retention and consideration

Figure 24: Brand consideration of various designer clothing brands, June 2008

Brand momentum for designer brands

Stella McCartney is setting the pace with most energy

Figure 25: Brand momentum of various designer clothing brands, June 2008

Brand motivation for designer brands

Armani, Lauren and Smith are most associated with clothing

Figure 26: Brand motivaton for various designer clothing brands, June 2008

Brand satisfaction for designer clothing brands

Giorgio Armani is tops for consumer satisfaction

Figure 27: Brand satisfaction for various designer clothing brands, June 2008

Brand commitment to designer clothing brands

Armani and Chanel are worth paying a bit extra for

Figure 28: Commitment to various designer clothing brands, June 2008

Round up

Segment Performance

Women's Fashion Lifestyles - UK - May 2012 -
...more >>

Key points

Womenswear is buoyant

Figure 29: Consumer spending, total adult and women’s designerwear (outer and underwear), incl VAT 2003-08
Figure 30: Consumer spending, women’s garments and designerwear (outer and underwear), incl VAT, 2003-08

Men’s designerwear outperforms

Figure 31: Consumer spending, total adult and men’s designerwear (outer and underwear), incl VAT, 2003-08

Menswear’s share

Figure 32: Consumer spending, men’s garments and designerwear (outer and underwear), incl VAT, 2003-08

Children’s designer clothing

Figure 33: Consumer spending on childrenswear (outer and underwear) and children’s designerwear, incl VAT, 2003-08

Companies and Products

Consumer Attitudes Towards Luxury Brands - UK - November 2011 -
...more >>

Key points

Major players

Aeffe Fashion Group

Armani Group

Burberry

Figure 34: Burberry, product categories as a percentage of sales, sales growth and category development, 2008

Calvin Klein

Christian Dior

Dolce & Gabbana

Gucci Group/PPR

Gucci

Yves Saint Laurent

Balenciaga

Alexander McQueen

Stella McCartney

LVMH

Donna Karan

Celine

Kenzo

Givenchy

Marc Jacobs

Pucci

Paul Smith

Prada

Ralph Lauren

Tommy Hilfiger

Valentino Fashion Group: Hugo Boss and Valentino

Vivienne Westwood

Other designers

Brand Communication and Promotion

Consumer Attitudes Towards Luxury Brands - UK - November 2011 -
...more >>

Key points

Advertising spend increases

Figure 35: Main monitored media advertising expenditure, by designer brands, 2003-07
Figure 36: Internet advertising expenditure by designer advertisers, 2003-07

Channels to Market

Department Store Retailing - UK - March 2012 -
...more >>

Key points

Overview

Figure 37: UK retail value sales of total designerwear (men's and women's), by outlet type, 2003-07

Department stores

Specialist multiples

Mono-brand stores
Specialist designer multiples (examples)
Fashion multiples with designer offers

Independents

Internet

The Consumer – What They Buy

Consumer Attitudes Towards Luxury Brands - UK - November 2011 -
...more >>

Key points

Figure 38: What they buy, April 2008

Little change in garment buying trends

Figure 39: What they buy, 2006 and 2008
Young men are key buyers of designerwear
Not just a question of affluence
Sports clothing and underwear the broadest appeal
Figure 40: What they buy, by gender, age and socio-economic group, April 2008
Formalwear and womenswear bought more by affluent
The over-45s are the non-purchasers
Figure 41: What they buy, by gender, age and socio-economic group, April 2008

The Consumer – Attitudes to Buying Designer Clothes

Consumer Attitudes Towards Luxury Brands - UK - November 2011 -
...more >>

Key points

Figure 42: Attitudes to designer shopping, April 2008
Women more negative than men
Broad appeal of gifting/treating
Affluent may be more considered purchasers
Figure 43: Attitudes to shopping for designer clothing, by gender, age and socio-economic group, April 2008

The Consumer – What They Think of Designer Clothing

Women's Fashion Lifestyles - UK - May 2012 -

Key points

More convincing is needed

Figure 44: What they think of designer clothing, April 2008

High street winning on style

Differentiation – quality, occasions and longevity

Eco/Fairtrade opportunities?

Figure 45: What they think of designer clothing, by gender, age and socio-economic group, April 2008

Playing on the emotions

Fakes not such a big issue

Figure 46: What they think of designer clothing, by gender, age and socio-economic group, April 2008

Consumer Typologies

Key points

Figure 47: Consumer typologies, April 2008

Group 1: Unconvinced (25%)

Who are the Unconvinced?

Group 2: Apathetic (53%)

Who are the Apathetic?

Group 3: Fans (22%)

Who are the Fans?

Fans have the most purchasing tendencies – but the Unconvinced are an opportunity
Figure 48: Typologies by attitudes to designer clothing, May 2008

Appendix: Internal Market Environment

Consumer Attitudes Towards Luxury Brands - UK - November 2011 -
...more >>
Figure 49: Agreement with the statement ‘It is important to me to look well-dressed’, men, by age and socio-economic group, 2001-07
Figure 50: Agreement with the statement ‘It is important to me to look well-dressed’, women, by age and socio-economic group, 2001-07
Figure 51: Agreement with the statement ‘I like to keep up with the latest fashions’, men, by age and socio-economic group, 2001-07
Figure 52: Agreement with the statement ‘I like to keep up with the latest fashions’, women, by age and socio-economic group, 2001-07
Figure 53: Agreement with the statement ‘A designer label improves a person’s image’, men, by age and socio-economic group, 2001-07
Figure 54: Agreement with the statement ‘A designer label improves a person’s image’, women, by age and socio-economic group, 2001-07

Appendix: What They Buy

Consumer Attitudes Towards Luxury Brands - UK - November 2011 -
...more >>
Figure 55: What they buy, by Mintel’s special groups, region, ACORN groups, technology users, internet usage, daily newspapers, commercial TV viewing and supermarket used, April 2008

Repertoire

Figure 56: Designer items bought, by what items, May 2008
Figure 57: Designer items bought, by gender, age and socio-economic group, May 2008
Repertoire demographics
Figure 58: Designer items bought, by ACORN group, commercial TV viewing, region, daily newspaper, technology users, internet usage and supermarket used, May 2008

Attitudes to Buying Designer Clothes – Detailed Consumer Demographics

Consumer Attitudes Towards Luxury Brands - UK - November 2011 -
...more >>
Figure 59: Attitudes to buying designerwear, by Mintel’s special groups, region, ACORN groups, technology users, internet usage, daily newspapers, commercial TV viewing and supermarket used, April 2008
Figure 60: Attitudes to buying designerwear, by Mintel’s special groups, region, ACORN groups, technology users, internet usage, daily newspapers, commercial TV viewing and supermarket used, April 2008

What They Think of Designer Clothing – Detailed Consumer Demograhics

Consumer Attitudes Towards Luxury Brands - UK - November 2011 -
...more >>
Figure 61: What they think of designer clothing, Mintel’s special groups, region, ACORN groups, technology users, internet usage, daily newspapers, commercial TV viewing and supermarket used, April 2008
Figure 62: What they think of designer clothing, Mintel’s special groups, region, ACORN groups, technology users, internet usage, daily newspapers, commercial TV viewing and supermarket used, April 2008

Appendix: Consumer Typologies

Consumer Attitudes Towards Luxury Brands - UK - November 2011 -
...more >>
Figure 63: Typologies by gender, age, socio-economic group, ACORN group, commercial TV viewing, region, daily newspapers, technology users, internet usage and supermarket used, May 2008

Cluster formation

Figure 64: Typologies by attitudes to designer clothing, May 2008
Figure 65: Typologies byhow many designer clothing items bought, May 2008
Figure 66: Typologies by what type of designer clothing bought, May 2008