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In-store Catering - UK - November 2011
In-store Catering - UK - November 2011

“One of the key challenges for the in-store catering market is the general lack of engagement with consumers. As it is often just seen as a refuelling option, and not an experience, it has been particularly vulnerable to downturn in consumer spending.”

– Helena Spicer, Senior Foodservice Analyst

Some questions answered in this report include:

How can in-store caterers add value to the shopping experience and broaden their appeal?
What can in-store caterers learn from the wider eating out market in terms of cultivating a ‘want to buy’ mentality?

“One of the key challenges for the in-store catering market is the general lack of engagement with consumers. As it is often just seen as a refuelling option, and not an experience, it has been particularly vulnerable to downturn in consumer spending.”

– Helena Spicer, Senior Foodservice Analyst

Some questions answered in this report include:

How can in-store caterers add value to the shopping experience and broaden their appeal?
What can in-store caterers learn from the wider eating out market in terms of cultivating a ‘want to buy’ mentality?
How can the sector improve its quality credentials while delivering on convenience?
How can in-store caterers retain their share of the leisure pound?

  • Report Price:
  • £1750
  • $2758
  • €2087
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Report image

“There is no doubt that pubs have to work harder to keep up with trends in the wider eating out market in order to stem the decline in visitor numbers. Actively chasing footfall is a must which can be approached through strategies such as targeting specific consumer groups more directly, widening service channels (eg takeaways) and/or re-igniting a ‘want to buy’ mentality in diners by tapping into ...