Mintel's report provides a comprehensive profile of the online banking market, examining the major players, consumers and service providers. In addition, consumer purchasing decisions are analyzed, along with how the evolution of e-commerce has affected both the consumer and the industry as a whole. Potential opportunities for growth within the online banking market are highlighted and current advertising strategies detailed.

Original surveys conducted among consumers examine age, ethnic and economic groups. Further research establishes consumer attitudes toward online banking and determines preferences in terms of location, pricing, fees and services offered. The effect of age, demographics, standard-of-living and income upon online banking take-up are also examined.

Mintel's report provides a comprehensive profile of the online banking market, examining the major players, consumers and service providers. In addition, consumer purchasing decisions are analyzed, along with how the evolution of e-commerce has affected both the consumer and the industry as a whole. Potential opportunities for growth within the online banking market are highlighted and current advertising strategies detailed.

Original surveys conducted among consumers examine age, ethnic and economic groups. Further research establishes consumer attitudes toward online banking and determines preferences in terms of location, pricing, fees and services offered. The effect of age, demographics, standard-of-living and income upon online banking take-up are also examined.

This incisive investigation into the online banking marketplace examines growth potential, along with consumer attitudes regarding the influence of advertising campaigns and trends. Five year trend analysis helps outline the likely shape of the emerging market.