The U.S. holiday shopping market has been hampered by the slow-moving economy, as anticipated holiday spending for 2010 increased by only 1.3% over 2008, and only the winter holidays (Thanksgiving, Christmas, Hanukah and Kwanzaa) managed to grow anticipated expenditures during this period. However, the National Retail Federation’s estimates for 2011 anticipated spending appear to be much brighter for all holidays. This report features close analysis of the impact the economy has on consumer holiday spending, as well as in-depth examination of the following:

The U.S. holiday shopping market has been hampered by the slow-moving economy, as anticipated holiday spending for 2010 increased by only 1.3% over 2008, and only the winter holidays (Thanksgiving, Christmas, Hanukah and Kwanzaa) managed to grow anticipated expenditures during this period. However, the National Retail Federation’s estimates for 2011 anticipated spending appear to be much brighter for all holidays. This report features close analysis of the impact the economy has on consumer holiday spending, as well as in-depth examination of the following:

The major role of the winter holidays in the overall market

The impact of the Hispanic population and spending power growth on holiday shopping, especially for religious-themed holidays such as Christmas and Easter, and how Hispanics’ propensity for celebrating will influence their spending

Anticipated spending for each of the 15 major holidays, including total and individual anticipated spending, as well as the items most expected to be purchased for each holiday

Profiles of the leading holiday retailers and their holiday advertising and promotional initiatives, with key insights into the increasing role of online holiday retailing