The enormous U.S. automobile market is undergoing many changes as a result of rising gas prices and the advent of the Internet as a research tool. In the context of a looming recession, manufacturers struggle to appeal to buyers concerned with gas expenses, while dealers continuously adjust to increasingly sophisticated customers.

Analysis and insights offered include:

" which makes and models are outperforming the market

" what manufacturers are doing about fuel economy

The enormous U.S. automobile market is undergoing many changes as a result of rising gas prices and the advent of the Internet as a research tool. In the context of a looming recession, manufacturers struggle to appeal to buyers concerned with gas expenses, while dealers continuously adjust to increasingly sophisticated customers.

Analysis and insights offered include:

" which makes and models are outperforming the market

" what manufacturers are doing about fuel economy

" where some brands are trying to shift their positioning

" how dealers are adopting the Internet to sell better, but still struggling to turn a profit

" how significant is the hybrid movement and will consumers really buy them?

Insights are supported by exclusive Mintel consumer research, which delves into topics such as:

" which demographic spends the most on cars

" which demographics are the most receptive to marketing

" what attitude consumers start their car search with

" how many consumers really use the Internet when buying cars and what do they use it to do.