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Mortgages - UK - March 2005
Mortgages - UK - March 2005
The End of the Boom?

Key trends include:

The key background factor in recent times has been the doubling of house prices over the last five years.
The average house now costs nearly six times the average gross annual earnings.
The migration of the young and economically active to the southern half of the country, and the rise of one-person households, will continue to put pressure on housing and keep mortgage values up.
Demographic trends are favourable for the industry in the long term but graduate debt could seriously retard the growth of the key ABC1 group as customers.

About the market…

Key trends include:

The key background factor in recent times has been the doubling of house prices over the last five years.
The average house now costs nearly six times the average gross annual earnings.
The migration of the young and economically active to the southern half of the country, and the rise of one-person households, will continue to put pressure on housing and keep mortgage values up.
Demographic trends are favourable for the industry in the long term but graduate debt could seriously retard the growth of the key ABC1 group as customers.

About Mintel’s research…

Fusing together the most innovative consumer research and latest market analysis, Mintel's new report offers you all the insight and inspiration you need for designing clever, targeted and profitable marketing strategies in the mortgages market. Use Mintel’s report to:

Identify the key factors that determine the scale and nature of the UK mortgages market,
Track the market’s size, trends and supply structure
Monitor consumer take-up of mortgages – penetration and preferences
Assess consumer attitudes towards mortgages and mortgage providers
Come to terms with attitudes to home ownership
Find out how to best reach key target groups
Develop the next big idea in your market
Pin point market potential and promotional opportunities
Measure market forecasts.

Intriguing findings include…

Specialist lenders now account for 20% of mortgages and cannot be ignored as a competitive force.
The local bank or building society is easily the favourite distribution channel for mortgages
Around one third of customers have changed mortgage or mortgage provider over the last 12 months. The prime customers in particular are getting harder to keep.

  • Report Price:
  • £995
  • $1568
  • €1187
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“On first glance the recent downward trend in equity release sales suggests a market in decline rather than one with significant potential for growth. However, on closer inspection there are some positive signs which suggest that the recent challenges should not be overstated.”

– Deborah Osguthorpe, Senior Financial Services Analyst

Some questions answered in this report include:

Can the market recover...