Private investors are now more cautious and sceptic than ever regarding the stock market. In this era of the Celtic Tiger, the economic growth has continued in RoI and in NI, despite a substantial slow down in investing in the stock market. However the housing market is one area where consumers have been more than willing to invest, which should provoke the birth of the ‘Celtic Tiger ((‘ or the more moderate ‘Celtic Kitten’

Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the market and its prospects, investigating its drivers, segmentation, supply structure, distribution, advertising spend and sales forecasts.

Mintel last examined the market for investment products in May 2002, at a time when technology companies were the best option for investors to get rich quickly and consumers rushed into the market to cash in on companies like Telecom Eireann (now Eircom), publicly quoted in 1999.The dot.com bubble burst that followed has brought about a greater need for focused research on the relationship between equity-based investment products and RoI and NI consumers.

Private investors are now more cautious and sceptic than ever regarding the stock market. In this era of the Celtic Tiger, the economic growth has continued in RoI and in NI, despite a substantial slow down in investing in the stock market. However the housing market is one area where consumers have been more than willing to invest, which should provoke the birth of the ‘Celtic Tiger ((‘ or the more moderate ‘Celtic Kitten’

Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the market and its prospects, investigating its drivers, segmentation, supply structure, distribution, advertising spend and sales forecasts.

Mintel's findings offer you a unique way of understanding consumer trends and the attitudes of the market's key target audiences, enabling you to tailor your marketing to real demand, both tactically and strategically. Use Mintel's research to avoid market pitfalls, discover sector opportunities, identify growth potential and maximise your sales.

For more information, please contact Tom O'Connor on 028 90 241 849 (NI/UK) or 048 90 241 849 (ROI). Alternatively, please visit www.ococonsulting.com for further details.

If you are working outside of Ireland and are looking for more details about this particular report, please contact the Mintel information team on +44 (0)20 7606 6000 or email them at info@mintel.com.