This report is the most thorough view of the paint and wallcoverings market you will find, with analysis of demographics; industry and product trends; sales data; and custom consumer survey research available exclusively from Mintel. Specifically, this report examines:

The growing and changing audience for paint and wallcoverings products

The impact of a turbulent housing market on current and future paint and wallcoverings sector growth

This report is the most thorough view of the paint and wallcoverings market you will find, with analysis of demographics; industry and product trends; sales data; and custom consumer survey research available exclusively from Mintel. Specifically, this report examines:

The growing and changing audience for paint and wallcoverings products

The impact of a turbulent housing market on current and future paint and wallcoverings sector growth

Key product innovations and trends, including the increasing adoption of color and design trends from home décor and fashion as well as the new focus on eco-friendly paints

Total manufacturer shipments from 2001–06, divided by three major segments and five major sub-segments

Profiles of key players in the sector along with market share data

A Mintel store audit of 35 retailers, including paint specialty stores, mass merchandisers and home décor stores, revealing how they merchandise paint and wallcoverings products

Extensive consumer survey data that reveals insights such as the types of paint most commonly purchased; preferred channels for purchasing paint and wallcoverings; whether consumers are using paint and wallcoverings themselves or hiring contractors; and color preferences

This report includes interior and exterior house paints and coatings used by either homeowners (DIYers) or professionals (contractors and home builders) for newly constructed homes or renovation of existing homes. Also included in this report are wallcoverings used as described above, including wallpaper and wall tiles.

This report excludes the following:

Special-purpose coatings (i.e. industrial coatings)

Product original equipment manufacturer (OEM) coatings (coatings used for industrial manufacturing and production, such as automotive paint)

Spray paint

Painting supplies and tools (paintbrushes, rollers, etc.)

Stain, primers and finishes