“Increasingly, providers such as Virgin and Sky have been offering up triple-play and quad-play bundles featuring television, broadband internet, mobile phone contracts and fixed line contracts. For providers who do not offer similar packages, reminding consumers of the qualitative benefits a fixed line service can provide – such as closer contact with family and friends, or redundancy from a lost mobile signal – is key in order to ensure that the relevancy of the service is maintained in consumer consciousness, rather than devalued by persistent under-promotion when compared against better-publicised deals.”

“Increasingly, providers such as Virgin and Sky have been offering up triple-play and quad-play bundles featuring television, broadband internet, mobile phone contracts and fixed line contracts. For providers who do not offer similar packages, reminding consumers of the qualitative benefits a fixed line service can provide – such as closer contact with family and friends, or redundancy from a lost mobile signal – is key in order to ensure that the relevancy of the service is maintained in consumer consciousness, rather than devalued by persistent under-promotion when compared against better-publicised deals.”

– Samuel Gee, Technology Analyst

Some questions answered in this report include:

Is BT’s 21st century network key to reinvigorating consumer interest?

Is discounting line rental a successful long-term move?

How can fixed networks partner with mobile carriers?

Does the increasing bundling of FLT risk trivialising the service?