Airlines have managed to rebound from 2009 lows, but another downswing looks to be just around the corner. The industry is under increasing pressure to generate new forms of value-add and revenue, but strong price sensitivity in both the personal and business travel sectors make revenue growth difficult. Careful management of supply-demand dynamics and ancillary fee policies will be critical in surviving continuing economic distress.

In this exclusive report, Mintel takes a look at how the market for air travel has fared in the last year and reviews what airlines have been doing to grow in a difficult environment.

Airlines have managed to rebound from 2009 lows, but another downswing looks to be just around the corner. The industry is under increasing pressure to generate new forms of value-add and revenue, but strong price sensitivity in both the personal and business travel sectors make revenue growth difficult. Careful management of supply-demand dynamics and ancillary fee policies will be critical in surviving continuing economic distress.

In this exclusive report, Mintel takes a look at how the market for air travel has fared in the last year and reviews what airlines have been doing to grow in a difficult environment.

Analysis and insights offered include:

How much has passenger traffic recovered?

What dynamics have recently affected pricing?

How important are ancillary fees to revenue growth?

How have airlines tried to differentiate their brands?

What innovations are changing the face of online distribution?

Where do air travelers start their online ticket search?

What are the most important considerations when selecting an airline?

What will travelers pay an extra $50 for?

Do frequent flyer programs lead to a higher willingness to pay?