
“Travel companies need to be creative and engage customer emotions, taking more of a ‘right brain’ approach and shifting their thinking from product (commodity) to place (experience). Technology can help to make the planning and booking process a more integral part of the overall holiday experience, and the use of video imagery to give consumers an immersive experience of place - to ‘take customers on a journey before their real adventures begin’.”


All Countries

All Countries

How can travel agents benefit from the ageing UK population?


