The “green” marketplace was one of the fastest-growing sectors of the U.S. economy leading up to the recession. Though spending on green products and services stalled along with the rest of the economy, the first signs of renewed growth are beginning to appear. In this report, Mintel analyzes the current state of the “green” consumer marketplace and the driving forces that will shape its future—with an eye toward expected changes sector by sector—as well as the short and long-term outlooks for the market as a whole.

The “green” marketplace was one of the fastest-growing sectors of the U.S. economy leading up to the recession. Though spending on green products and services stalled along with the rest of the economy, the first signs of renewed growth are beginning to appear. In this report, Mintel analyzes the current state of the “green” consumer marketplace and the driving forces that will shape its future—with an eye toward expected changes sector by sector—as well as the short and long-term outlooks for the market as a whole.

In this report, Mintel analyzes how the green living market has weathered the recession and what’s next for the market in the face of continued economic uncertainty

Mintel explores the current trends and future outlook for five key sectors of the “green” consumer marketplace: food and beverage; personal care products; household cleaning and paper products; automobiles; and consumer services

Mintel’s exclusive consumer research identifies the specific consumer groups that are most important to the green marketplace, as well as those groups that may be most responsive to targeted green marketing. Age, race, household income and other demographic characteristics can interact in surprising ways to shape the marketplace

Demographic changes in coming years will impact the growth of the green living market. The report examines how generational shifts are likely to affect green shopping patterns

Mintel’s custom consumer groups zero in on the specific lifestyle traits common to different types of green consumers, allowing messaging to be tailored to the concerns most relevant to each group