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Contents
Report homepage
Research Methodology
Contents
Introduction
Executive Summary
Issues in the Market
Future Opportunities
Internal Market Environment
Broader Market Environment
Competitive Context
Who’s Innovating?
Market Size and Forecast
Segment Performance
Market Share
Brand Research
Companies and Products
Airlines Used
Destinations Flown To
Air Experience
What People Think of Airlines and Flying
In-flight ‘Extras’
Targeting Opportunities
Appendix – Internal Market Environment
Appendix – Market Size and Forecast
Appendix – Brand Research
Appendix – Airlines Used
Appendix – Destinations Flown To
Appendix – Air Experience
Appendix – What People Think of Airlines and Flying
Appendix – In-flight ‘Extras’
Appendix – Targeting Opportunities
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Airlines - UK - September 2011
Airlines - UK - September 2011

“Flight costs look certain to increase in future, however there remain opportunities for airlines to increase revenue per passenger by addressing consumer demand for greater efficiency and segmentation.”

– Tom Rees, Senior Travel and Tourism Analyst



The following questions are answered in this report, among others:

Will people have to pay more in order to fly in future?
Can airlines rely on increased business travel to revive their fortunes?

“Flight costs look certain to increase in future, however there remain opportunities for airlines to increase revenue per passenger by addressing consumer demand for greater efficiency and segmentation.”

– Tom Rees, Senior Travel and Tourism Analyst



The following questions are answered in this report, among others:

Will people have to pay more in order to fly in future?
Can airlines rely on increased business travel to revive their fortunes?
Where should LCCs look next to increase ancillary revenue?
Is there a practical way for airlines to address continued demand for seating away from children?

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