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Researching and Buying Technology Products - UK - January 2012
Researching and Buying Technology Products - UK - January 2012

“Personal data is the new currency, and retailers need to consider investing in free wi-fi connections for shoppers in exchange for permission to better understand their customers’ shopping habits and behaviour.”

– Cecilia Liao, Senior Technology Analyst

Some questions answered in this report include:

What can be done about the negative perception of salespeople selling technology products?
What will encourage consumers to buy technology products from physical retailers?

“Personal data is the new currency, and retailers need to consider investing in free wi-fi connections for shoppers in exchange for permission to better understand their customers’ shopping habits and behaviour.”

– Cecilia Liao, Senior Technology Analyst

Some questions answered in this report include:

What can be done about the negative perception of salespeople selling technology products?
What will encourage consumers to buy technology products from physical retailers?
What will encourage consumers to buy technology products from online retailers?
Should retailers be concerned about how consumers are using their mobile devices to research technology products in-store?

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UK Retail Briefing is a monthly briefing providing news and analysis thatincludes company results, store openings, cross-border moves, M & Aactivities, executive changes and property developments. Additionally eachmonth, UK Retail Briefing focuses on a key issue or specific UK retailsector. The month's retail news is then analysed sector by sector, makingthis an invaluable resource for all with an ...