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Contents
Report homepage
Research Methodology
Contents
Issues in the Market
Future Opportunities
Market in Brief
Internal Market Environment
Broader Market Environment
Competitive Context
Market SWOT Analysis
Who’s Innovating?
Market Size
Market Share
New Challenger Brands
Companies and Products
Brand Elements
Brand Communication and Promotion
Channels to Market
The Consumer – Ownership and Usage Trends
The Consumer – Fee-based Packaged Accounts
The Consumer – Popularity of Packaged Account Benefits
The Consumer – Attitudes Towards Potential Challengers
The Consumer – Targeting Opportunities
The Consumer – Competitor Analysis
Appendix – Segmentation of Current Account Customers
Appendix – Profile of Packaged Account Customers
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Current, Packaged and Premium Accounts - UK - June 2010
Current, Packaged and Premium Accounts - UK - June 2010
One in six current account holders have a fee-charging packaged account, but twice as many consumers (36%) are prepared to pay a ‘small fee’ for certain benefits. There is still scope to expand this segment of the market.
Over two fifths of packaged account holders pay more than £10 a month. Unless they’re convinced that they’re getting full value, there’s a strong chance that some of them could start to resent this fee.
The benefits that are most widely used, and thus valued, by packaged account customers are card protection and annual travel insurance.
One in six current account holders have a fee-charging packaged account, but twice as many consumers (36%) are prepared to pay a ‘small fee’ for certain benefits. There is still scope to expand this segment of the market.
Over two fifths of packaged account holders pay more than £10 a month. Unless they’re convinced that they’re getting full value, there’s a strong chance that some of them could start to resent this fee.
The benefits that are most widely used, and thus valued, by packaged account customers are card protection and annual travel insurance.
People are unlikely to switch to one of the new entrants to the market just because they are ‘new’ and untainted by the recent financial crisis. Instead, it would take a cash incentive (48%), online and telephone banking (45%) and a competitive rate on credit balances (31%).
Tesco Bank and Virgin Money pose the greatest threat to incumbent providers, with nearly one in four current account holders prepared to switch to them should they start offering current accounts. Men, those aged 25-44 and those on mid-to-high incomes would be most prepared to switch to one of these brands.
A lack of consumer awareness means that Metro Bank and Walton & Co face a much tougher challenge, with just 4% and 3% prepared to consider switching to them respectively.

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