“There are signs that the fashion-oriented under-25s - who have underpinned the performance of the clothing and footwear market - are now beginning to rein in their discretionary spend. The challenge for retailers is to stimulate spending from this demographic by adding extra value to customers, in terms of the multichannel shopping experience. Any steps that retailers can take to enhance the in-store entertainment factor, for example by adding interactive elements or hosting special fashion-themed events, should also help to draw in young shoppers.”

“There are signs that the fashion-oriented under-25s - who have underpinned the performance of the clothing and footwear market - are now beginning to rein in their discretionary spend. The challenge for retailers is to stimulate spending from this demographic by adding extra value to customers, in terms of the multichannel shopping experience. Any steps that retailers can take to enhance the in-store entertainment factor, for example by adding interactive elements or hosting special fashion-themed events, should also help to draw in young shoppers.”

– Emma Clifford, Fashion and Clothing Analyst

Some questions answered in this report include:

How is multichannel retailing impacting upon the youth fashion market?

Is the era of fast disposable fashion coming to an end?

What factors are affecting the spending potential of under-25s?

Will young consumers and students continue to spend?

How do teenagers differ in their spending habits to those in their early twenties?

With the growing popularity of mobile and online platforms, how can retailers maximise in-store clothing sales among under-25s?