Mintel's report profiles the size of the facial skincare market, paying particular attention to specific demographics of the market, and the major players within the market - the consumer, wholesalers and retailers. In addition, consumer purchasing decisions are analyzed, as well as the effect the evolution of e-commerce has made on the consumer and on the industry as a whole.

This report provides an in-depth look at the facial skincare market in the U.S. with particular emphasis on the consumer. Original research conducted among consumers examines age, ethnic and economic groups. Potential opportunities for growth within the facial skincare market are highlighted, as well as a review of current advertising strategy devised to tap perceived business potential.

Mintel's report profiles the size of the facial skincare market, paying particular attention to specific demographics of the market, and the major players within the market - the consumer, wholesalers and retailers. In addition, consumer purchasing decisions are analyzed, as well as the effect the evolution of e-commerce has made on the consumer and on the industry as a whole.

This report provides an in-depth look at the facial skincare market in the U.S. with particular emphasis on the consumer. Original research conducted among consumers examines age, ethnic and economic groups. Potential opportunities for growth within the facial skincare market are highlighted, as well as a review of current advertising strategy devised to tap perceived business potential.

Mintel's exclusive consumer research will delve into such issues within the facial skincare marketplace as:

Consumers' attitudes toward facial skincare products and purchasing preferences in terms of location, pricing, brands, designer labels, and mass retailers verses specialty stores and salons

Which consumers are apt to spend more money on facial skincare products in regards to age, demographics, and income

The future of the facial skincare marketplace.

This incisive investigation into the facial skincare marketplace will examine the growth potential of the market, and consumer attitudes regarding the influence of advertising campaigns, trends, health issues as they apply to facial skincare and pricing concerns. This report contains US IRI InfoScan data.