U.S. sales of eyeglasses, contact lenses and eye care products formed an estimated $23.3 billion market in 2011. Sales growth is flat due to poor economic conditions, downward price pressure on complete pairs of glasses, and infrequent replacement of frames/lenses. OTC sales of reading glasses are the bright spot in the market, driven by the needs of an aging population.

This report focuses on four major segments in the glasses and contacts lens market: prescription eyeglasses, contact lenses, OTC reading glasses, and eyeglass/contact lens care products. In addition to presenting sales data on a segment-by-segment basis, the report considers a range of topics, including:

U.S. sales of eyeglasses, contact lenses and eye care products formed an estimated $23.3 billion market in 2011. Sales growth is flat due to poor economic conditions, downward price pressure on complete pairs of glasses, and infrequent replacement of frames/lenses. OTC sales of reading glasses are the bright spot in the market, driven by the needs of an aging population.

This report focuses on four major segments in the glasses and contacts lens market: prescription eyeglasses, contact lenses, OTC reading glasses, and eyeglass/contact lens care products. In addition to presenting sales data on a segment-by-segment basis, the report considers a range of topics, including:

The size of the market, its potential for growth, and how participants can effectively showcase products commonly used for medical necessity

How manufacturers and retailers can expand the market to new users and increase buying frequency among existing purchasers

Leading brands and retailers, including a discussion of independent online retailers that are offering eyeglasses and contact lenses at deeply discounted prices

The impact of demographic shifts on product needs, and how population projections will affect changes in the market

Innovative product positioning and attributes to attract an increasingly fashion-conscious society