In this report, Mintel takes a closer look at the world of private label as it relates to soap, bath, and shower products. While the poor economy and prolonged recession has spurred consumer interest in lower-priced household items, there are surprises in even the personal care category, as private label goods do not trump all others in terms of increased sales, in spite of consumers’ continuing economic woes.

This report explores the soap, bath, and shower market as a whole, with particular focus on the share accounted for by private label, with further detail by segment, comparing branded with private label sales data from FDMx channels.

In this report, Mintel takes a closer look at the world of private label as it relates to soap, bath, and shower products. While the poor economy and prolonged recession has spurred consumer interest in lower-priced household items, there are surprises in even the personal care category, as private label goods do not trump all others in terms of increased sales, in spite of consumers’ continuing economic woes.

This report explores the soap, bath, and shower market as a whole, with particular focus on the share accounted for by private label, with further detail by segment, comparing branded with private label sales data from FDMx channels.

Insights include:

Which segments are currently “hot” in private label soap/bath/shower…and which are not

Why liquid hand soap remains the leading segment in private label

A look into consumers’ motivation, and why they choose private label for some products…but not for others

The role of private label soap, bath and shower products and how it is affecting the position of dominant brand manufacturers

Consumers’ attitudes towards shopping for soap, bath and shower products in general, including a closer look at their attitudes toward private label and reasons they do or do not buy private label

Which demographics are more likely to use coupons for PL soap, bath, or shower products—and the impact of this on brand loyalty

Why consumers might think about upgrading and seeking out product advice regarding their soap/bath/shower products