Mintel's report profiles the size of the soap, bath and shower products market, paying particular attention to specific demographics of the market, and the major players within the market - the consumer, wholesalers and retailers. In addition, consumer purchasing decisions are analyzed, as well as the effect the evolution of e-commerce has made on the consumer and on the industry as a whole.

This report provides an in-depth look at the soap, bath and shower products market in the U.S. with particular emphasis on the consumer. Original research conducted among consumers examines age, ethnic and economic groups. Potential opportunities for growth within the soap, bath and shower products market are highlighted, as well as a review of current advertising strategy devised to tap perceived business potential.

Mintel's report profiles the size of the soap, bath and shower products market, paying particular attention to specific demographics of the market, and the major players within the market - the consumer, wholesalers and retailers. In addition, consumer purchasing decisions are analyzed, as well as the effect the evolution of e-commerce has made on the consumer and on the industry as a whole.

This report provides an in-depth look at the soap, bath and shower products market in the U.S. with particular emphasis on the consumer. Original research conducted among consumers examines age, ethnic and economic groups. Potential opportunities for growth within the soap, bath and shower products market are highlighted, as well as a review of current advertising strategy devised to tap perceived business potential.

Mintel's exclusive consumer research will delve into such issues within the soap, bath and shower products marketplace as:

Consumers' attitudes toward soap, bath and shower products market and purchasing preferences in terms of pricing, brands, designer labels, and mass retailers versus speciality stores.

Which consumers are apt to spend more money on soap, bath and shower products market in regards to age, demographics, and income

The future of the soap, bath and shower products marketplace.

This insightful investigation into the soap, bath and shower products marketplace will examine the growth potential of the market, and consumer attitudes regarding the influence of advertising campaigns, trends, and health issues as they apply to soap, bath and shower products as well as pricing concerns. This report contains US IRI InfoScan data.