Mintel's essential investigation into the sanitary protection market will focus on the consumer, with an emphasis on buying patterns, trends and preferences. In addition, this report will also spotlight market size and segmentation, as well as some of the key players within the industry. This report will also provide insight into consumer health issues, spotlighting how sanitary protection choices have changed over the years.

This exclusive report on the U.S. sanitary protection market will highlight production and demographics, utilizing statistics and figures. The report will also look at where sanitary protection products are bought and how often.

Mintel's essential investigation into the sanitary protection market will focus on the consumer, with an emphasis on buying patterns, trends and preferences. In addition, this report will also spotlight market size and segmentation, as well as some of the key players within the industry. This report will also provide insight into consumer health issues, spotlighting how sanitary protection choices have changed over the years.

This exclusive report on the U.S. sanitary protection market will highlight production and demographics, utilizing statistics and figures. The report will also look at where sanitary protection products are bought and how often.

This profile of the sanitary protection marketplace will explore such issues as:

- Consumer attitudes and concerns regarding health in regards to sanitary protection

- Consumer preferences on purchasing name brand sanitary protection products, generic brands, and which types of santiary protection products are most popular with consumers.

- Purchasing locations preferences (supermarkets, markets, club stores such as Sam's, discount stores, convenient stores), and demographics.

- The future of the sanitary protection marketplace in the U.S.

Mintel's exclusive consumer research will delve into the sanitary protection marketplace, focusing on consumer trends and market drivers within in the industry. Also discussed will be how advertising, health awareness, and the media influence the consumer. Disposable income, consumer expenditure, retail sales and comparative market trends will also be examined. This report contains US IRI InfoScan data.