Moms today are better educated, more likely to be their families’ primary earners, and more plugged in than ever to friends, family, brands, and a constant stream of parenting information and advice. Their position as the heart and soul of the family is as strong as ever. Yet the challenges they face raising their kids in a changing world are significant.

This report provides an in-depth analysis of what drives today’s moms, including:

The changing demographics of motherhood and families, including age and income, workforce participation, marital status and education

Moms today are better educated, more likely to be their families’ primary earners, and more plugged in than ever to friends, family, brands, and a constant stream of parenting information and advice. Their position as the heart and soul of the family is as strong as ever. Yet the challenges they face raising their kids in a changing world are significant.

This report provides an in-depth analysis of what drives today’s moms, including:

The changing demographics of motherhood and families, including age and income, workforce participation, marital status and education

Insight into moms’ biggest issues and worries, especially her children’s safety, nutrition, and education

Moms’ own take on the many traits that can define a good mom—what’s most important and what’s less essential—and a fresh look at the ongoing debate over parenting styles and discipline

A look at what keeps moms at the center of family purchase decisions even as dads are doing more of the actual shopping

An update on moms’ participation in social media and how that’s changing with her rapid uptake of internet-enabled smart phones

How busy moms would spend a hypothetical extra hour in the day, revealing where her heart truly lies