The recession and a drop in consumer demand for automobiles are affecting automakers and dealers of both new and used vehicles. These trends are forcing dealers to take a hard look at their offerings and identify new strategies to survive in this more challenging environment. The findings in this report can also help auto makers refine their pre-owned programs to make them as appealing as possible to consumers considering a particular auto brand. More specifically, this report addresses the following questions:

The recession and a drop in consumer demand for automobiles are affecting automakers and dealers of both new and used vehicles. These trends are forcing dealers to take a hard look at their offerings and identify new strategies to survive in this more challenging environment. The findings in this report can also help auto makers refine their pre-owned programs to make them as appealing as possible to consumers considering a particular auto brand. More specifically, this report addresses the following questions:

What is the size of the used car market, and how is the market likely to grow or contract in the future?

How do trends in sales of used cars differ from the used truck segment?

What macro-level economic factors are driving or impeding industry growth?

What drives consumer demand for used cars and trucks?

What makes and models of used vehicles are most popular with consumers?

What factors tend to have the most influence on the probability that a consumer will purchase a vehicle from one dealer over another?

What can dealers do to ensure they provide a shopping experience that resonates with buyers?

Which segments of the population over-index on used auto purchase, and how do these segments differ from low demand segments?