Mintel's report profiles the size of the video, computer and internet games market, paying particular attention to specific demographics of the market, and the major players within the market - the consumer, wholesalers and retailers. In addition, consumer purchasing decisions are analyzed, as well as the effect the evolution of e-commerce and technology have made on the consumer and on the industry as a whole.

This report provides an in-depth look at the video, computer and internet games market in the U.S. with particular emphasis on the consumer. Original research conducted among consumers examines age, ethnic and economic groups. Potential opportunities for growth within the video, computer and internet games market are highlighted, as well as a review of current advertising strategy devised to tap perceived business potential.

Mintel's report profiles the size of the video, computer and internet games market, paying particular attention to specific demographics of the market, and the major players within the market - the consumer, wholesalers and retailers. In addition, consumer purchasing decisions are analyzed, as well as the effect the evolution of e-commerce and technology have made on the consumer and on the industry as a whole.

This report provides an in-depth look at the video, computer and internet games market in the U.S. with particular emphasis on the consumer. Original research conducted among consumers examines age, ethnic and economic groups. Potential opportunities for growth within the video, computer and internet games market are highlighted, as well as a review of current advertising strategy devised to tap perceived business potential.

Mintel's exclusive consumer research will delve into such issues within the video, computer and internet games marketplace as:

Consumers' attitudes toward video, computer and internet games and purchasing preferences in terms of location, pricing, game system, and retailers vs speciality stores

Which consumers are apt to spend more money on video, computer and internet games in regards to age, demographics, and income.

The future of the video, computer and internet games market.

This incisive investigation into the video, computer and internet games marketplace also examines the growth potential of the market, and consumer attitudes regarding the influence of advertising campaigns, and trends, as they apply to these types of games and pricing concerns.