Mobile Phones - US - February 2011 - Market Research Report

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Mobile Phones - US - February 2011

The smartphone user

This report discusses both smartphones and standard phones that are used primarily for portable communication through both voice and data. It builds on Mintel’s Mobile Phones—U.S., June 2010.

While cell phone services and service providers are closely linked with the mobile phone market and are discussed where applicable, wireless subscription revenues and application/content download sales are not included in market size and segmentation data, nor are peripherals or accessories.

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This report discusses both smartphones and standard phones that are used primarily for portable communication through both voice and data. It builds on Mintel’s Mobile Phones—U.S., June 2010.

Some questions answered in this report include:

What demographics are marketers losing share from by not marketing to?

What manufacturers could benefit from developing stronger brand identities and why?

What is driving market growth?

What are the main decision factors when it comes to an upgrade?

What signs of resistance are there in the smartphone market?

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Report Price:
£2534
$3995
€3023

This report is part of the following subscriptions:

Technology: USA

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Report History

Mobile Phones - US - February 2012 This report is not part of your subscription

Mobile Phones - US - June 2010 This report is not part of your subscription

Mobile Phones and the Multicultural Consumer - US - February 2010 This report is not part of your subscription

Mobile Phones - US - September 2008 This report is not part of your subscription

Mobile Phone Services - US - November 2007 This report is not part of your subscription

Mobile Phones and Phone Service - US - August 2006 This report is not part of your subscription

Mobile Phones - US - May 2005 This report is not part of your subscription

Mobile Phones - US - August 2003 This report is not part of your subscription

Mobile Phones - US - October 2001 This report is not part of your subscription