The German outbound travel market is one of the most mature and valuable outbound markets in the world. Holidays abroad are a staple leisure purchase for the typical German traveller. Collectively, they are a nation of leisure seekers with a strong propensity to travel abroad where the main annual holiday will almost always be taken. Even during difficult economic conditions, Germans continue to invest in holidays overseas as a means to get away from their everyday lifestyle, to relax and unwind.

The German outbound travel market is one of the most mature and valuable outbound markets in the world. Holidays abroad are a staple leisure purchase for the typical German traveller. Collectively, they are a nation of leisure seekers with a strong propensity to travel abroad where the main annual holiday will almost always be taken. Even during difficult economic conditions, Germans continue to invest in holidays overseas as a means to get away from their everyday lifestyle, to relax and unwind.

The year 2009 was weak in terms of Germany’s economic performance and consumer confidence was dented significantly. Despite monetary obstacles, leisure outbound travel declined only marginally in 2009, but this trend was sustained in 2010 despite better economic conditions. Nonetheless, the improving economy throughout 2011 is helping to power outbound tourism underpinned by a strong Euro that is giving Germans real value for money in some foreign markets.