“Over a half of adults do not take vitamins and supplements as they feel they get all the vitamins and minerals they need from their diet. Perhaps supplements manufacturers could expand their brands into foods such as vitamin and mineral enhanced cereal bars and yogurts in order to boost usage”.

– Ricky Lakhani, Personal Care Analyst

Some key questions answered in the report include:

Who are the key users of vitamins and supplements?

What are consumers’ reasons for taking vitamins and supplements, and can manufacturers better address purchasers’ needs?

“Over a half of adults do not take vitamins and supplements as they feel they get all the vitamins and minerals they need from their diet. Perhaps supplements manufacturers could expand their brands into foods such as vitamin and mineral enhanced cereal bars and yogurts in order to boost usage”.

– Ricky Lakhani, Personal Care Analyst

Some key questions answered in the report include:

Who are the key users of vitamins and supplements?

What are consumers’ reasons for taking vitamins and supplements, and can manufacturers better address purchasers’ needs?

What are the main reasons why consumers do not buy vitamins and supplements and how can manufacturers encourage higher usage?

What impact will demographic changes between 2011 and 2016 have on the vitamins and supplements market?