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Contents
Report homepage
Contents
Introduction
Executive Summary
Market Drivers
The Market
The Supply Structure
New Product Development
The Consumer
The Future
Forecast
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Vitamins and Mineral Supplements - France - November 2003
Table of Contents

Introduction

Executive Summary

Women and 25-54s are core user group

Dietary changes lead to increased interest in supplements

Harmonisation of EU legislation on supplements

Market declining in value terms

Pharmacies are leading distribution outlets

Large number of important suppliers

VMS used as a way of looking after health

Market Drivers

Demographics of the target market

Figure 1: Use of VMS, by country, 2002
Figure 2: Usage of vitamins and supplements, by gender and age, 2002
Figure 3: Trends in French population, 1996-2002
Figure 4: Trends in French personal disposable income and consumer expenditure, at 1998 prices, 1998-2003

The national diet

Figure 5: Complaints suffered in the last 12 months, all adults and VMS users, 2002

The Market

Legislative status

Market size and trends

Figure 6: French retail value sales of vitamins and supplements, 1999-2003
Figure 7: Spend on VMS, per capita and per user, 2003

Distribution of VMS

Figure 8: Retail sales of VMS, by outlet, 2001

The Supply Structure

Companies and brands

Merck Médication Familiale

Arkopharma

Sed/Laboratoire Juva Santé

Laboratoire Oenobiol

Distriborg Groupe

Groupe Léa Vital

Laboratoires CCD

Laboratoires Roche Nicholas

New Product Development

The Consumer

Attitudes towards health and diet

Figure 9: Attitudes towards health, by all adults and users of vitamiins and other supplements, 2002
French happy to self-treat ailments and take preventive action
Use of VMS as part of a healthy diet
VMS tend not to be used as replacement for food sources
Figure 10: Selected attitudes towards health, by all adults and users of vitamiins and other supplements, 2002
Figure 11: Attitudes towards diet, by VMS users, by country, 2002
Less healthy diet and use of VMS

Use of vitamins and minerals

Figure 12: Pan-European comparison of use, weight of use and types used of vitamins and other supplements, by country, 2002
France has lower incidence of frequent VMS use
Figure 13: Penetration and profile of use of vitamins and minerals, by demographic sub-group, 2002
Women and 22-34s, key groups to target
Figure 14: Profile of VMS users, by gender and age, by country, 2002
Figure 15: Weight of usage of vitamins and other supplement, by demographic sub-group, 2002
Four in ten take supplements every day
Infrequent users – one to target
Figure 16: Types of vitamins taken regularly, 2002

Relationship between health and use of VMS

Figure 17: Remedies taken in last 12 months, all adults and VMS users, 2002

The Future

Increasing frequency of use is key to future growth

Figure 18: Profile of VMS users, by country, 2002

Using VMS as part of a healthy diet

Competition from products aimed at slimming

National attitudes towards health and diet restricts globalisation of the market

Forecast

Arresting the decline

Figure 19: Forecast for retail sales of vitamins and supplements, 2003-07

Downward trend continues to 2006

Link with low calories

A bridge between Northern and Southern Europe

French target also different from elsewhere