Mintel's report profiles the size of the outdoor activities vacation market, paying particular attention to specific demographics of the market, and the major players within the market - the consumer, wholesalers and retailers. In addition, consumer purchasing decisions are analyzed, as well as the effect the evolution of e-commerce has made on the consumer and on the industry as a whole.

This report provides an in-depth look at the outdoor activities vacation market in the U.S. with particular emphasis on the consumer. Original research conducted among consumers examines age, ethnic and economic groups. Potential opportunities for growth within the outdoor activities vacation market are highlighted, as well as a review of current advertising strategy devised to tap perceived business potential.

Mintel's report profiles the size of the outdoor activities vacation market, paying particular attention to specific demographics of the market, and the major players within the market - the consumer, wholesalers and retailers. In addition, consumer purchasing decisions are analyzed, as well as the effect the evolution of e-commerce has made on the consumer and on the industry as a whole.

This report provides an in-depth look at the outdoor activities vacation market in the U.S. with particular emphasis on the consumer. Original research conducted among consumers examines age, ethnic and economic groups. Potential opportunities for growth within the outdoor activities vacation market are highlighted, as well as a review of current advertising strategy devised to tap perceived business potential.

Mintel's exclusive consumer research will delve into such issues and attitudes within the outdoor activities vacation market as:

Consumers perception of their own bravery or courage in regards to outdoor activities

Participation in hard or soft activities within the last 12 months (both by adults and teens)

How busy vacationers like to be when traveling

This inceptive profile of the outdoor activities vacation market will examine the growth potential of the market, and consumer attitudes regarding the influence of advertising campaigns, trends, and safety issues.