Mintel's incisive investigation into the vitamins and minerals marketplace will focus on the consumer, with an emphasis on buying patterns, trends and preferences. In addition, this report will also spotlight market size and segmentation, as well as some of the key players within the industry. This report will also provide insight into health and trends, spotlighting how certain types of vitamins and minerals have gained popularity in recent years

Mintel's incisive investigation into the vitamins and minerals marketplace will focus on the consumer, with an emphasis on buying patterns, trends and preferences. In addition, this report will also spotlight market size and segmentation, as well as some of the key players within the industry. This report will also provide insight into health and trends, spotlighting how certain types of vitamins and minerals have gained popularity in recent years

This exclusive report on the U.S.vitamins and minerals market will highlight production and demographics, utilizing statistics and figures. The report will also look at where vitamins and minerals are bought and how often.

This profile of the vitamins and minerals marketplace will explore such issues as:

- Consumer attitudes and concerns regarding brands and pricing in regards to vitamins and minerals

- Prefered purchasing locations (supermarkets, markets, club stores such as 'Sam's', discount stores, convenient stores), and demographics.

- The future of the vitamins and minerals marketplace in the U.S.

Mintel's exclusive consumer research will delve into the vitamins and minerals marketplace, focusing on consumer trends and market drivers within in the industry. Also discussed will be how advertising, health trends, and the media influence the consumer. Disposable income, consumer expenditure, retail sales and comparative market trends will also be examined. This report contains US IRI InfoScan data.