This report examines the UK market for vacuum cleaners. This market was last reviewed by Mintel in 2004. Since the last report, the market has turned from one of buoyant growth to one characterised by reduced volumes and price discounting. Consumers have been notably more resistant to buying new vacuum cleaners so manufacturers and retailers have been challenged to find ways of stimulating consumer interest in their products.
Within this tough market, there remain bright spots. Bagless cylinder cleaners have been the most consistent performers and, more recently, there has been renewed interest in multifunction cleaners. Consumer interest in cleaning and presentation of their home is at a high level and manufacturers continue to innovate.
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“Tomorrow’s flooring retailers will need to be more compelling places to shop, give a better customer experience and create a source of inspiration for people wanting to create the best results for their interiors. We expect to see more design literate sales people and more imaginative ways of illustrating the way that carpets and flooring can influence the look of a room.”
One in five can't stand doing it, but a similar proportion think it is good exercise. Nearly half find the results satisfying. What are we talking about? Vacuum cleaning of course.