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Contents
Vacuum Cleaners - UK - October 2002
Vacuum Cleaners - UK - October 2002

What shaped the market, what makes the market, what does the future hold? Here's how to find out:

Gain fresh insights into:

· Main player activities

· Marketing initiatives and strategies

· The attitudes and/or purchasing intentions of consumers

· The future of the market using statistical forecasts.

By using:

· Interviews with leading industry figures

· Exclusive and original consumer research

· Mintel's unique access to 25 years worth of research data, charting trends, shifts in strategies & changing consumer profiles.


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Report image

“Although well-known brands dominate the market, shoppers are particularly price-conscious when buying hard surface cleaners and are reluctant to pay more than they need to for a particular brand or for environmentally friendly products. Special offers will remain one of the biggest factors determining choice during the continuing incomes squeeze, so brands need to look at more creative ways of encouraging ...